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Rainey Kelly Campbell Roalfe/Y&R picks up £35m Dreams ad account

Bed retailer Dreams has appointed Rainey Kelly Campbell to handle its £35 million advertising account.

The account, previously held by Robson Brown, was appointed following a two-way pitch against Publicis London.

Robson Brown was involved in the initial stages of the review, but was forced to withdraw when the company went into administration in December. The Newcastle agency also saw its media planning and buying account for Dreams depart for Starcomm MediaVest at the same time.