Campaign launches to promote Scotland’s 2011 Census
A campaign launched this week highlights Scotland’s biggest population survey, the 2011 Census, and urges ‘Fill in the blanks and help shape Scotland’s future’.
The ‘Painting by Numbers’ themed campaign aims to make sure everyone is counted in the census which takes place on Sunday 27 March, with the ad featuring children from Edinburgh’s Elsie Inglis Nursery and residents of neighbouring Elsie Inglis Nursing Home brushing up on their artistic skills by filling in a large census date poster.
Painting by Numbers combines the talents of three Scottish artists; namely illustrator Alan McGowan, animator Garry Marshall and musician James Grant. Designed by The Gate Worldwide, it has four phases – informing people about the census, encouraging and motivating them to take part and then highlighting that people who try to avoid taking part may be fined up to £1,000.
Duncan Macniven, Registrar General for Scotland, said of the campaign: “The ‘Painting by Numbers’ campaign demonstrates that we are all responsible for filling in the blanks to make up a complete picture of Scotland and its communities. The campaign features people and services, such as health, education and transport because the census results will shape these services and the future for us all.”