G&J Greenall set for campaign to promote new look for 250th birthday
To celebrate the occasion of its 250th birthday, G&J Greenall has commissioned a contemporary new look for Greenall’s Original London dry gin.
The new look will be promoted by the ‘250 Years of Great British Spirit’ consumer awareness campaign, with the distiller spending £1.4m on the brand, explained Christian Rose, CEO of G&J Greenall.
Rose continued: “As pioneers of the industry, we have a job to do not only for our brands, but for the gin category as a whole. We recognise there’s a move in gin consumption, with younger consumers showing curiosity and interest. Our 250th anniversary gives us a great opportunity to re-invigorate the category and look to appeal to this emerging audience, while still being respectful of our heritage."
The new look Greenall’s Original London Dry Gin will be available in 5cl, 35cl, 70cl, 1ltr and 1.5ltr bottles.