Uniqlo unveils new Facebook fashion campaign

Japanese fashion brand Uniqlo has unveiled a new Facebook integrated fashion community, Uniqlooks.

Members will then be able to access and organise their looks through a 'My Looks' page and the 'Likes' they gather will also appear on their Facebook page.

The visitors will be able to 'buy the look' by clicking on the Uniqlo products of the photo which directs them to the Uniqlo online store. The looks will be ranked according to the number of Likes, highlighting the most stylish members as 'look of the week'.

The retailer also plans to introduce an iPhone app for Uniqlooks in mid-March. The retailer has proclaimed the Facebook site as “A Fan page by the fans for the fans” and will feature fans and employees each week.

Uniqlo was one of the first retailers to launch an iPhone app in 2008 and has since launched a range of digital initiatives including Lucky Counter, which invited consumers to tweet about their favorite products in order to lower a price.

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