Nairn's Oatcakes embarks on UK wide PR programme with Stripe
Edinburgh PR agency Stripe Communications has been appointed by Nairn’s Oatcakes to handle the strategy and delivery of its UK wide PR programme for the next 18 months.
Working alongside Nairn’s in-house marketing team, Stripe has been tasked to deliver an integrated campaign which raises brand awareness, consideration and preference as well as driving sales for the UK’s leading oatcake brand. The account sees Stripe handling the Nairn’s press office, product PR, trade PR, digital PR and brand PR for the entire Nairn’s range of Oatcakes, Oat Biscuits, Oaty Bakes and gluten-free products.
Martyn Gray, MD at Nairn’s Oatcakes, said PR is a “fundamental element” of Nairn’s marketing strategy, continuing: “Our new brand theme provides the perfect platform to build on our strengths and help to evolve the brand. We’re confident that Stripe is the right partner for the job.”
And Stripe MD Juliet Simpson added: “As the UK’s leading oatcake brand, Nairn’s has played a major role in growing the category over the last few years. As well as focusing on the health and lifestyle benefits of eating oatcakes, our campaign will be supporting Nairn’s new brand positioning and bring it to life in an engaging and inspiring way. We’re extremely proud to be working with one of Scotland’s most successful and contemporary brands.”