Nickelodeon UK partners with DC Thomson to launch Nickelodeon Magazine
A licensing deal between Nickelodeon Consumer Products UK and publisher DC Thomson has been announced, which will see Nickelodeon Magazine go on sale from this week.
The magazine, released Wednesday (16 February), will target the teenage girl market, and will run every three weeks, with an initial launch circulation of around 40,000.
An on-air marketing campaign will run on the Nickleodeon channel to raise awareness of the launch, while in-store activity and promotion through the DC Thomson stable of publications will also take place.
Trudi Hayward, vice-president of UK and Australia for Nickelodeon Consumer Products said: "We are delighted to be deepening our audience’s connection to the Nickelodeon brand with the launch of a magazine dedicated to Nickelodeon content. Magazines are part of growing up and a popular medium with our audiences so this partnership presents a key opportunity as part of our multiplatform strategy. DC Thomson is the ideal partner, with their proven track record with some of the UK’s best-known teen and kids magazines."
Maria Welch, editor-in-chief, at DC Thomson, added: “We’re delighted to work in partnership with Nickelodeon to create this unique and exciting magazine. Nickelodeon viewers are positive, quirky and full of personality. The magazine’s content taps into the lifestyle of the Nickelodeon generation and reflects their love for life and self-expression.”
Nickelodeon Magazine is part of Nickelodeon UK’s brand expansion strategy to grow its audience reach, including Nickelodeon Land at the Blackpool Pleasure Beach and Nickelodeon Cruises with Norwegian Cruise Lines.