Badge manufacturer to get new website from Tomorrow People
Badges Plus, the UK’s largest manufacturer of badges, has tasked digital marketing agency Tomorrow People to build its new website tailored around a customer base that spans trade unions, charities and the public sector.
The agency is already running an SEO and Google AdWords pay per click ad campaign for the Birmingham-based company which has been providing badges to schools, charities, trade unions, businesses and other organisations for more than 30 years. The campaign has turned Badges Plus into a global business, shipping more than £50,000 of badges to destinations outside of the UK in one quarter.
Now Tomorrow People aims to boost sales even further through a website which combines a main site promoting Badges Plus to organisations across the UK and a bespoke ecommerce site allowing customers to buy from its standard range of badges and lanyards.
Robert James, associated director at Badges Plus, commented: “The expert help we’re getting from Tomorrow People has already seen us benefit from an increase in sales of 15%. The new ecommerce site is an essential part of our plan for the future development of our business.”