Superdrug weds magazine with smartphone technology
Superdrug customers will be able to buy products directly from its magazine by using their Smartphones the company has announced.
The publication, called Dare - which is produced by River Group – will contain content that features invisable electronic watermarks.
When customers scan these with their iPhones they will either be able to make direct purchases or view video and other interactive content.
Initially distributed through stores and the streets in London it will be rolled out across the UK in March. Said Gemma Mason, the Marketing Communications Manager of the 900-strong chain: “It’s incredibly exciting to be the first retailer to offer customers this new technology through our magazine. Our aim is to always inspire our customers by offering the latest products and everyday accessible beauty and the new look Dare is a great tool to help us achieve this.”
Nicola Murphy, pictured, River’s chief executive, says, “We’re always on the look out for the best way to match our clients with the latest technology – and this was the perfect opportunity. We’re sure a title as sassy as Dare will really benefit from these mind blowing advancements.”