Publicis chief warns advertising “crisis” still not over
Publicis, the advertising group behind Saatchi & Saatchi, has reported an 8.3% rise in revenue to make a healthy £4.6bn in 2010.
Maurice Levy, head of the global ad firm, refused to get carried away when reporting the “remarkable” results however, cautioning that the advertising “crisis” is not yet over.
"It is not yet over because there are still some uncertainties. We are seeing some positive developments but it is not completely behind us," Levy said.
For 2011 Levy has ruled out any large scale buys but has set a target of boosting revenue from digital operations, aiming to weight 35% of all revenues from the sector within the next three years.