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Anchor urges Facebook users to give it a squirt

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By The Drum Team | Editorial

February 10, 2011 | 2 min read

Anchor has launched a campaign on Facebook to promote the more 'adult' virtues of its Squirty Cream in the lead up to Valentine's Day.

The company claims it conceived the 'Every Flirt Deserves A Squirt' campaign after carrying out research which showed that three percent of Squirty Cream purchases are used for "more 'nocturnal' activities".

It has therefore created a Facebook game in which fans are challenged to lick cream off a model of their choice in return for vouchers.

Players 'lick' off the cream using their webcam. Every entry completed in less than 30 seconds gets a voucher and can enter a draw for a romantic weekend in a country hotel.

The brand is also using a Facebook poll to discover which celebrity people believes most deserves a "squirt".

The Facebook activity has been created by digital agency Outside Line.

Louise Allen, brand manager for Anchor Squirty Cream, said: "This is a fun time of year for many people. We wanted to develop something romantic and enjoyable with a suitable prize for the best ‘flirts’."

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