Global Brands has appointed digital agency TAMBA to create a social media campaign for its VK vodka drink.
The Staffordshire agency was appointed after a competitive pitch. Its work will be based around VK's 'Make a VKend of it' campaign and will include unique Facebook content, apps and competitions.
"VK's target audience spends a lot of time online particularly on Facebook so we’re creating conversation on a platform which will naturally engage them," said TAMBA's CEO, Kay Hammond.
Kate Hodson, VK's brand manager, added: "Social media is an important part of VK’s marketing strategy for 2011 as it’s the best way to reach our target consumers. TAMBA has developed some exciting ideas that we hope will cement VK as one of the most visible brands on the web."
Global Brands owns, markets and distributes a number of drinks including Corky's, Kick Energy and Amigos Tequila Beer.