Armadillo

New branding and website for Cinnamon Property Lawyers being developed

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By The Drum Team, Editorial

February 9, 2011 | 2 min read

Cinnamon Property Lawyers has tasked Armadillo Creative to implement a full rebrand and web build project for the law firm.

The Newcastle digital agency, which has also appointed former client services director Rachel Burgess to its board of directors, will now create a new brand which will be applied across all digital communications for the firm.

This will include the website, corporate brochure, business cards and a variety of leaflets, brochures, email marketing and social networking sites.

Vikki Todd, associate director of Cinnamon, explained: “We feel that our brand and website don’t really do our service justice. We pitch ourselves to a competitive, national market and have a lot of creative solutions to offer. We make excellent use of technology and communication methods and want to reflect our fresh and dynamic approach in print and online.”

Vaughn Di Mascio, client services director for Armadillo, who will lead the project, added: “This is a compelling project for us; working with a progressive and enterprising law firm like Cinnamon is a real treat. We have a good brief on where they’d like to take the brand and full creative control on how we get there. The core of the brand development will be central to the online web presence and build and we’ll also be implementing a set of brand guidelines to help Cinnamon roll out the new look consistently.”

The new website for Cinnamon will aim to be a dedicate b2b site that will still aim to appeal to the general public, while including a secure client login area, tracking facilities and a payment gateway to collect fees.

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