Samsung and HTC seek new agencies for standout in crowded market
Rival mobile brands HTC and Samsung are looking to appoint new agencies to reinvigorate their social media strategies as they look to gain dominance in a competitive smartphone market.
Samsung is reportedly looking for a digital agency to handle its global social media account while HTC has approached agencies for its pan-European activity.
Both handset manufacturers are already active in social media, with Samsung being the first brand in the UK to advertise on YouTube’s mobile site and HTC currently running a campaign for its Wildfire handset on its Facebook page. The challenge for both brands is how to differentiate themselves in a crowded market.
HTC currently works with Glasgow digital agency Equator who was appointed by the brand in early 2009, while twentysix London has previously handled digital for Samsung.