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Engage Mutual Assurance give Super League sponsorship some Umpf

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By The Drum Team, Editorial

February 8, 2011 | 2 min read

Umpf has been tasked by financial brand Engage Mutual Assurance to handle the PR and social media for Engage Mutual Assurance for its title sponsorship of this year’s Engage Super League.

Following a three-way-pitch, Umpf will promote the society’s sponsorship of the Engage Super League XVI season, which will begin this weekend in Cardiff, where it will run a number of campaign platforms during the nine-month season based around finance and health, as well as the society’s mutual status.

Adrian Johnson, managing director of Umpf, said: “We’re delighted to be working with James and his team. Engage Mutual has built a strong relationship with Super League and we’re looking forward to kicking off the new season with some creative campaigns to help grow the brand further.”

James Ogden, sponsorship executive for Engage, said: “Our Super League partnership is the biggest brand activity we undertake during the year and we have set some challenging communication objectives to build on the last six seasons as title sponsor.”

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