The Big Partnership tasked with communications brief for Mansion House launch
Novus Leisure has tasked The Big Partnership with handing the marketing strategy for the launch of its new Glasgow venue Mansion House.
Following a three-way-pitch, the agency will oversee social media, brand design, advertising, media relations and managing the launch event for the £1m club, which was also renamed by Big, as was the new Restaurant, The Glasserie and the Merchants bar.
A VIP launch party, managed by the agency’s events team will herald the opening of the venue on 3 March, with the account being headed up by Kelly Welsh.
Alex Barr, director of The BIG Partnership, said: “The work to launch Mansion House is an exciting start to 2011 for the BIG team and draws on our extensive experience working in the leisure sector.
“The campaign employs a wide range of skills that BIG offers clients, including traditional aspects such as media relations and design but with the additional benefits of a tailored social media campaign and event management from one team.”
The launch of Mansion House follows BIG’s work on the re-launch of The Corinthian in Glasgow in September 2010.