Swedish ad agency uses Facebook to design new logo

Struggling to identify whom to select as the face of new Swedish ad agency Ingo, a merger of Grey Stockholm and Ogilvy Stockholm, the Nordic agencies have decided to use everyone.

Utilising a novel social media component the agency invited curious Facebookers to sign into the firms Facebook page to see the new logo, an act which assimilated the users profile pic.

It took just four hours for the requisite 2,890 fans to spell out the new four letter moniker, a feat which is set to soon be bested when mashable decorates its NYC HQ with the world’s largest real-life Facebook wall.