Dave at war with Dave over trademark use


By The Drum Team | Staff Writer

January 31, 2011 | 3 min read

Brand communications agency Dave has launched a legal challenge with the Office of Harmonization for the Internal Market (OHIM) in opposition to the TV channel of the same name’s trademark application across most media channels.

The digital TV channel has applied to trademark to the name Dave across broadcasting, advertising, production and distribution of television programmes and interactive entertainment, having rebranded in 2007 from UKTV G2.

Brand consultancy Dave was founded in 2003 and has opposed the application since the process began three years ago, while the OHIM have considered the evidence in the case, with UK Hold Services allowed to appeal the decision over the next two months.

Should it be unsuccessful, the brand consultancy’s own application will proceed to be registered, meaning that UK Gold Services’ right to use the name Dave will be jeopardised as infringement of EU trademark law.

Dan Bobby, founder and CEO, Dave, said: “We are very happy with the findings of the OHIM report, which vindicate a lot of our hard work over the past few years to protect our brand. We’re now looking closely at our options in terms of enforcing the decision under UK trademark law.

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As a specialist brand consultancy, we understand the important nature of trademarks and we will protect our own brand as vigorously as we would protect our clients’, including using the full force of the law, if required.”


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