Survey shows users linger twice as long on Facebook as Twitter
Facebook has maintained its popularity over social media rival Twitter, according to a study conducted by Experian.
In terms of growth however Twitter actually outgunned its bigger rival, registering a 37% uptick in monthly visits leaving its rivals over at Facebook trailing by 10%. Indeed the volume of Twitter’s monthly visits is now fast approaching Facebook’s 11.8m total.
The blue bird is unlikely to overtake its great rival any time soon however, noted Experian: “As visit frequency increased, however, the duration of the average Twitter.com session declined, suggesting visitors today are seeking more frequent quick hits, rather than spending longer periods of time reading through posts.”
This saw an average dwell time of 23 min and 21 sec per Facebook user, significantly ahead of the 13.1m spent online per Twitterer.