Mustafa returns for Old Spice campaign
Old Spice is to continue its popular campaign from last year starring Isaiah Mustafa.
This new campaign, which will begin to run in the US from 7 February, will highlight the brand’s new Fresh collection that includes a deodorant, body spray and body wash.
Once again created by Wieden+Kennedy Portland, the initial tongue-in-cheek advert last year proved an online sensation and earned kudos from the advertising industry the world over.
D&AD president Sanky lauded it on The Drum as one of his favourite campaigns of the year, while Code Computerlove boss Tony Foggett described it as "the standout advertising of 2010".