Clarks launches new brand for over 55s range
A new sub brand for Clarks shoes has been developed with the aim of targeting older customers.
Developed by Taxi Studio, the branding was created to reach consumers over the age of 55 by grouping Clarks existing shoes in that age range under a new brand range.
The name Clarks C&J refers to the initials of the Clarks brothers who founded the company and has been designed to imitate an ampersand and represent the ‘style and comfort’ of the shoes.