Specsavers 'Station' TV campaign promotes value range
Optical retailer Specsavers is to launch its latest television campaign of the year later this week.
Entitled ‘Station’ the campaign will begin to air on Sunday 30 January, and continues to use the brand’s stapline ‘Should’ve gone to Specsavers’ to promote the company’s value range.
Graham Daldry, creative director for Specsavers, said: “The key to maximising the script’s humour was to downplay the actors’ performances. Otherwise, it could have got a bit slapstick. Casting was also a key concern. We had to find two men who were both radically different but similar at the same time. Not an easy brief.”