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Bigmouthmedia jets off on lowcostholidays campaign

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By The Drum Team, Editorial

January 26, 2011 | 2 min read

Holiday provider lowcostholidays.com has hired Bigmouthmedia to launch its SEO and PPC marketing strategies for the roll out of its European sites.

The travel firm, which has built a reputation for bringing new levels of technological innovation to the holidays sector, appointed bigmouthmedia to spearhead its plans for rapid expansion. Responsible for establishing programmes of search engine optimisation and Pay Per Click targeting consumers in Germany, Austria, Spain, Italy, Norway and Sweden, bigmouth’s international teams will be aiming to deliver a campaign designed to replicate the company’s rapid UK growth rates across the continent.

The combined SEO and PPC campaign will be directed by bigmouthmedia’s UK team with the work being delivered locally by the agency’s offices in each of the target markets. Work has already begun in Germany and Sweden, with the strategy rolling out across the remaining territories over the course of the next year.

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