Celebrities set to appear in new TV campaign


By The Drum Team, Editorial

January 25, 2011 | 2 min read

A new campaign featuring a series of TV adverts for will roll out next month, featuring celebrities such as Christopher Biggins, Jim Bowen and Nikki Graham.

Created by London agency Biscuit, the ‘What Foxy did Next’ campaign has been developed to give its Foxy brand mascot a life outside of Bingo, and will be supported by a series of online films, appearing on the Foxy Bingo website over the next since months, following on from the TV adverts.

Directed by Matt Carter, the first 60 second advert will hit screens on 7 February, taking a behind-the-scenes look at Foxy’s life as a celebrity, with a documentary TV crew being given a tour of his home.


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