Survey suggests people don't want to do social media while watching TV
Those planing to place television at the heart of social media campaigns may be disappointed, according to a survey carried out by online TV destination SideReel.
The operation, which bills itself as the largest online TV destination with 10m monthly unique users, has released survey results of 1,800 users.
The main conclusion is that most are not really interested in engaging in social media whilst watching television. It found that only 25% of them indicated that they were interested in seeing what their friends were viewing – this is down from 50% last year.
Adding to a sense that the social media novelty might be diminishing for TV viewers is the fact that only 10% said they were interested in sharing what they were viewing.
Meanwhile 40% had connected their computer to their TV in the past month a three-fold increase over last year's results. So what's going on? Said SideReel CEO Roman Arzhintar: “People are mixing new technologies with familiar ones to get a personalised TV experience that includes all their favourite shows. For many, traditional TV watching is starting to supplement online watching, rather than the other way round.”