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Photolink's Indian arm wins Symphony Orchestra brief

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By The Drum Team | Editorial

January 20, 2011 | 2 min read

The Mumbai design arm of Manchester-based Photolink Creative Group has been appointed to rebrand the Symphony Orchestra of India.

The team at Chocolate, part of Photolink's Indian operation, will work on a full identity rebrand and website refresh for the internationally renowned orchestra.

David Walter, Photolink's CEO, said: "The designers at Chocolate have been tasked with creating an identity for the orchestra that is classically modern, and a visual identity that will allow stand-out amongst peers which include the Berlin Symphony Orchestra and the London Symphony Orchestra."

Photolink formed its own Indian business after producing the country's first large-scale home shopping catalogue, for Hypercity Argos, in 2007 and then picking up the contract again in 2008.

Photolink will be talking about its experiences in India, and how it got off the ground in that market, at an MPA event in Manchester tonight.

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