The Drum Magazine: Friday 21st January

Here's just a taster of what's in our next issue, out Friday 21st January:

Five pages of news, creative work and commentary from the UK marketing industry over the last fortnight, all pulled together for you to digest in a new look.

While we were all enjoying the Festive break the blogging fraternity was still hard at it, unearthing more creative gems. We travelled to the furthest corners of the world wide web to hunt down these wee beauties...

Devilishh Sales

The term social media seems to be taking on its original meaning as the direct sales strategy pioneered by the likes of Tupperware makes a comeback. The Drum caught up with one new business using the sales model in the hope of getting their just deserts.

New Kids on the Soviet Bloc

Leeds-based Fuse8 runs a satellite office in Russia ‚ a location both remote and obscure in equal measures. However, the opportunities it has opened for both its employees and the agency may see others Russian to do the same..

The Works

Creativity is at the heart of this industry. As such, we dedicate a new section, in the heart of the magazine‚ to showcase some of the latest creative work to come from studios across the UK. To submit work to feature in this section, email gordon.laing@carnyx.com

From Podge to Stodge

The Podge is an annual lunch founded 17 years ago. Its identities are created by a different shop each year. We review them here, and preview its Northern plans as it heads to Manchester for the very first time for Stodge.

Pete Cashmore

With social media at the very heart of Pete Cashmore‚ a global phenomenon, what better way to find out how he founded his worldly reputation from a small, sleepy, Scottish town than on the latest social media channel being tipped for great things.

Tech Hunch

We saw greater advancements in communications technology over the past 12 months than we ever have before. And this year ahead shows no signs of slowing down... So we asked five industry leaders to speculate what trends are starting and where they are likely to end up.

The Midlands Report

The Midlands is a diverse region, indeed. It supports life for both massive, networked giants as well as smaller independent agencies. We speak to a cross section of businesses to discover how they have reacted to the changes in climate and to find out if the region has managed to remain in good shape.

We take our fortnightly look at the movers and shakers in the agency world.

4 Rounds with...

Tim Orrell dreamed of flying helicopters but landed an advertising career through the Yellow Pages. Over tea and cakes, the MD of Golley Slater Leeds and its retail division tells us of dressing as a frog, his plan to overtake Elmwood, and the time he walked away from it all...

Last Word

We take a look at former Scottish agency giant baillie marshall as the team and clients gather to celebrate the agency's 30th anniversary.

...And that's just one issue. Subscribe today and we will send you a copy of this week's issue as well as 24 more.