Rippleffect creates web horse racing competition
Digital marketing agency Rippleffect has created an online tipping competition for Racing for Change, the organisation that aims to broaden the appeal of horse racing.
The £10,000 Cheltenham Chase competition, backed by The Sun, is designed to promote the jump fixtures taking place in the run-up to the Cheltenham Festival in March.
The competition challenges players to select three horses for one key race every Saturday in the lead up to the prestigious festival. They will be awarded points based upon their horses' odds and finishing position.
Andrew Binns, senior business development manager at Rippleffect, said: "The game is designed to be easy to play for both racing experts and novices. It forms part of the ‘love the races’ campaign to raise the profile of the sport and make it more accessible.”