STV has launched a +1 service which will allow viewers the opportunity to watch the channel an hour later than scheduled.
The STV+1 service begins from January 11 at 8pm with Emmerdale (first broadcast on STV at 7pm) and will be accessible on channel 114 on Virgin and 33 on Freeview.
The broadcasted has already launched its HD channel during last year’s world cup, while STV+1 will have two regional variations; one for the north, broadcasting Aberdeen based news and commercials, and another for the central belt.
Elizabeth Partyka, deputy director of STV Channels, commented: “The new STV+1 channel is a fantastic service, allowing our viewers to catch up on a range of programmes from STV one hour later. For example, this will be of great benefit to those who currently miss out on The Hour or the STV News at Six due to work commitments.
“We are dedicated to providing our viewers with STV content anywhere and at anytime. This new STV+1 service joins an expanding suite of channels, including the STV News iPhone app, stv.tv and the STV Player and YouTube sites, which make this commitment a reality for our audience.”
Yesterday, STV announced the appointment of former News International and Scotsman Publications managing director Steven Walker as its director of corporate development.