website for BUAV redeveloped by Drumbeat
In its bid to end animal testing, a website for BUAV has been developed and launched by Drumbeat.
The recently launched website saw Drumbeat implement a 300 point heuristic analysis, as well as a user exit survey on the existing website, the findings were also users in designing the new site, inline with the organisation’s design brief and objectives.
Research found that a loyal and willing online audience for the company existed, looking for means to demonstrate their support and add their own voices to the cause.
In order to meet with that need, the site has been designed to offer several clear calls to action for visitors and encourage deeper levels of engagements, participation, referral and advocacy to grow the online community.
An iPhone app to accompany the site is also being developed for BUAV by Drumbeat.