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Meet today's guest online editor: Gellan Watt, MD of Thinking Juice

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By The Drum Team, Editorial

December 29, 2010 | 2 min read

An introduction from today's guest online editor, Gellan Watt, preparing you for what to expect from him over the next few hours.

The Drum have asked me to be editor for the day. I think they need a well earned rest. Well, that looks like fun I thought. So I said yes, and here we are. Okay a bit about me... I'm Gellan, MD and Creative Director at Thinking Juice in not so sunny Bournemouth.

It's been a tough year right? And 2011, looks tricky to say the least. Even if you've done well (which we have) that means you've had to dig deep and fight for your clients. The contraction of budgets, redundancies, agencies going pop then coming back, then not... Urgh. Bring on 2012? ENOUGH. Enough doom and gloom.

Whatever happens if you're still in business, slap yourself on the back. Well done you. If you've grown, then pop open a bottle and get the party started. It's a hell of an achievement. And if you're independently owned then pop open two bottles because it's you - yes you the independents - that define the regions talent and success. I salute you. Keep up the good work.

So, from me as guest editor, a lighter look at the industry me thinks. Some highlights, some interesting moments, some inspiration. Some fun. The Drum can get back to the serious business when they take over.

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