Beamish set to take senior marketing role within British Midland International
Stuart Beamish, former marketer with British Airways, is set to join British Midland International (bmi) as head of marketing and product.
Beamish, a graduate of Manchester Metropolitan University, who has also held marketing roles within Virgin Holidays, will take up the role on 1 January and will lead bmi’s global marketing strategy.
He will report to Joerg Hennemann, chief commercial officer at the company.
Hennemann, chief commercial officer, bmi commented: “I am delighted that Stuart is joining bmi. With his depth of knowledge and experience gained over many years in the industry, he will be a valuable asset to the team as we drive forward the airline’s global marketing and product strategy.”
Beamish added: “It’s an exciting time for me to join the airline. I’m looking forward to working with the team in developing a marketing and product strategy in line with the airline’s ambition.”
The news closely follows the unveiling of bmi’s new identity.