Sheffield gets its own promotional app
A mobile application which will promote the city of Sheffield is set to roll out, having been commissioned by the city’s marketing body Creativesheffied.
Developed by Iris Associates, the app follows the recent launch of the brand strategy and visual identity for the city, as Sheffied aims for a more coordinated approach to its marketing, and will compatible with iPhone and Android.
Brendan Moffett, director of strategic marketing at Creativesheffield, said: “The launch of this application comes following consistent requests from the city’s business community to be armed with more materials, both printed and digital, in order to sell the city externally to clients, customers, colleagues, potential investors, visitors and acquaintances.”