The Drum can reveal that the Manchester office of GyroHSR has ended its exhaustive search for a new creative director with the appointment of CheethamBell's Dom Rodwell.
Rodwell had been at Manchester-based CBJWT since the beginning of the year, when he joined to head up its digital division following the closure of his own agency Flame Digital.
Danny Turnbull, managing director at GyroHSR Manchester, said: “This is the single most important hire we could make and we’ve not been in a rush to jump into it.
"The world is changing rapidly and we’re all outgrowing the good old agency models of the past. That’s why we were looking for a CD who can challenge the way we tick and remain a constant agent of change and innovation - in addition to being an outstanding creative mind, of course.
"It took us a while, but we’ve found him. We’re thrilled.”
Rodwell added: “It’s a great time to join GyroHSR as a CD: the agency’s got a real appetite for change, for moving forward – and fast. They’re a bunch of ambitiously creative and curious people, who’ve achieved great things already. I’m looking forward to taking them further."