E-commerce site developed for Jaggy Nettle
A new website for Jaggy Nettle, the designer of cashmere and tweed fashion hand made garments, has been completed by Everyone.
The agency was tasked with designed and building a ‘minimal and stark’ e-commerce website which would allow a focus to be placed on hand signed Japanese selvage jeans, hand printed Scottish cashmere jumpers and Harris tweed products, while also offering a simple buying experience.
The site has also been designed to incorporate the idea that it is non-seasonal, allowing campaigns or collections to be added at any time of the year.
Jaggy Nettle also required a sense of its brand and its collaborative approach to be communicated, which is why the introduction of a Journal was added, allowing the client to express its ideas, inspiration and collaboration to consumers.