New creative strategy for Jameson Irish Whiskey
A new creative strategy for Jameson Irish Whiskey has been created by Coley Porter Bell, with the aim of reinforcing its premium credentials and developing a more distinctive look for the brand.
The new-look language design for the brand is based upon the handwriting of founder John Jameson which appears on the bottle label, consisting for a triptych of three signatures using three differing layered shades of green while the identity has been created to echo the ‘key physical and emotional attributes’ of the brand.
Stephen Bell, creative director of Coley Porter Bell, explained: “We’ve taken a very traditional element and treated it in an engaging and contemporary way that adds value to the brand and provides a broader platform for promotion.”
Nick Blacknell, Jameson global brand director, added: “In order to build an iconic global brand we needed to convey a consistent and distinctive visual ID. To do this we leveraged existing strong visual equities such as the colour green and the John Jameson signature which resulted in a refreshed new look and feel for the band.”
The device will roll out across all Jameson’s markets.