Vauxhall set to hold seven-way-pitch for service marketing
Vauxhall is understood to be set to hold a seven-way-pitch for the marketing of its vehicle servicing offer.
It is thought that included in the seven agencies set to pitch for the account, which will include marketing and point-of-sale material being developed for the car brand, are Cogent Elliott, RBH, Grey Matter, McCann Erickson Birmingham and Palmer Hargreaves.
Earlier this year the automotive brand appointed McCann’s Birmingham with the delivery of the advertising and below-the-line content for the brand, the agency’s largest account.