Overgate aims for 'traditional feel' with new Christmas campaign
This year's Christmas campaign for Overgate Shopping Centre in Dundee has begun to roll out, once again created by Family.
The ‘Putting the Magic back into Christmas’ campaign will span TV, radio, press, outdoor and online and follows the centre winning this year’s Shopping Centre of the Year award at the Scottish Retail Excellence awards.
The TV campaign was produced by Plum Films, and includes real puppetry to give the commercial ‘a more traditional’ feel.