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Park Plaza Hotels checks in at Bigmouthmedia

Park Plaza Hotels has appointed Bigmouthmedia to manage strategic search engine optimization campaigns for the company’s brand websites.

Park Plaza Hotels has been trialing the efforts of Edinburgh headquartered digital marketing giant bigmouthmedia's search campaigns for three months across a selection of its Park Plaza hotels and art’otels across Europe, and has reached an agreement that extends the search marketing agency's efforts across the entire portfolio.

Ellen ten Hove, manager e-marketing said: “Park Plaza Hotels is a dynamic company with big plans for expansion. With significant hotel openings already this year, including our flagship, Park Plaza Westminster Bridge London (pictured), we need to stay ahead of the game and marry our vision to grow with an aggressive online search campaign that puts our brands at the forefront of consumers' minds.”

“Our products are fresh, modern and contemporary and we need these values reflected in our brand marketing campaigns,” Ellen continues. “We know that online space is fiercely competitive and our audiences have a wealth of choice but we are confident that the efforts of bigmouthmedia will best maximise our exposure and share of voice online.”

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