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S1jobs MacAskill advert becomes most watched Scottish ad on YouTube

S1jobs TV advert starring stunt cyclist Danny MacAskill has become the most watched Scottish commercial ever on YouTube.

Launched in September 2009, The ‘Love your job’ advert, created by The Leith Agency, has over 1 million views, overtaking another advert from the same agency, The Snowman, for Irn Bru.

Mark Smith, s1’s managing director, said: “Our latest TV advert is what s1jobs is all about, talent, and showcasing such a phenomenal Scottish talent in our ads has been very successful”

“We have always been known for our well-loved ads and to have taken over the likes of Irn Bru and such an iconic advert as The Snowman, really has been the icing on the cake.”

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