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Principles Agency

Principles tasked with B2B and B2C marketing for Goldsmith Williams


By The Drum Team, Editorial

November 18, 2010 | 2 min read

A second campaign for Law firm Goldsmith Williams by Principles is set to roll out later this month.

The Leeds creative agency has been tasked with handling the firm’s creative, advertising, media buying and e-marketing activity across both B2B and B2C campaigns, with the initial work promoting Goldsmith Williams’ division, PPI return, to raise awareness of the mis-selling of Payment Protection Insurance using online, press and radio over the next few months.

The second regional campaign, launching this month, will concentrate on wills and inheritance planning and will initially run across the north west and the south east.

Chris Goodwin, founding partner at Principles Agency said: “The professional services market has become more competitive in recent times, so it’s even more important for big firms like Goldsmith Williams to achieve standout in a saturated market. A series of targeted online and offline campaigns are planned to promote the strengths of the services that the law firm offers.”

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