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Principles Agency

Principles creates press campaign for new Teva products

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By The Drum Team, Editorial

November 16, 2010 | 2 min read

Leeds agency Principles has created a B2B press advertising campaign for generics company Teva UK.

The campaign promotes Teva’s over-the-counter range of pharmaceutical products exclusive to independent pharmacies.

They are being sold as an alternative to leading brand remedies, offering analgesic, gastrointestinal, allergy and cold and flu relief products.

The campaign will run across a number of pharmaceutical health titles.

Nicky Cook, account director at Principles Agency, said: “The B2B ad campaign will raise awareness of Teva’s new over-the-counter range of products that address the consumer’s need for good value generic medicinal products.

"We are currently working on phase two: a consumer campaign that will promote that message.”

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