New branding for Fresh Start Waste
A new corporate identity has been designed for waste collection company Fresh Start Waste Services, created by K2L.
The Trafford-based marketing agency has designed the logo around the company’s orange bins, which can be spotted through out the north west of England, with the new look aiming to highlight the company’s approach to waste management and position it as a company with the environment at the forefront of the business.
The new identity will now be rolled out across a variety of marketing channels, including a new website, vehicle livery, brochures, stationery and direct mail campaigns.
Scott Kennedy, director at K2L, explained; "With a strong, vibrant graphic identity and playful illustration style, the new identity really captures Fresh Start’s unique approach and will help them stand out in a very competitive market."