Golf social community hires Azalea for comms task
Europe’s largest golfing community, HowDidiDo, has engaged Hampshire-based PR and marketing specialist Azalea to handle its communications.
More than 250,000 golfers have registered with the website, which also contains the results of more than 21 million rounds along with the handicaps and scores of in excess of 1.1m golfers.
Standard membership is free and the plethora of statistics available allows any golfer to analyse and compare performance with other players at their own club or across the 1.1 m golfers.
The service is also available free to any golf club – and consequently its members – which uses the CLUB2000 software from Club Systems International, used by more than 1,500 clubs already.
Azalea will take immediate responsibility for raising the profile of HowDidiDo through both consumer and trade channels. Barry Dyett, managing director of HowDidiDo Media, said: “We have been very careful in selecting a communications partner that will deliver the reach and relationships we desire. Azalea has been well-known to us for some time and we are delighted to have them on board.”
Azalea’s portfolio already includes golf resorts and courses – La Manga Club, in Murcia, Spain; Son Gual, Mallorca; Fairmont St Andrews, Scotland; and Legend Golf & Safari Resort, in South Africa – the Irish national tourist authority, Fáilte Ireland; and Europe’s most purchased golf brand, Masters Golf.