Studio North has designs on Stagecoach's Sheffield services
Manchester agency Studio North has designed a new identity for Stagecoach Yorkshire's bus services in and around Sheffield.
Studio North was hired to help promote a raft of improvement works on the network including new buses, the introduction of double-deckers for the first time and an increase of routes.
To announce the changes Studio North devised a creative strategy based around the theme 'Let us take you there'.
The agency said its aim was "to create a strong brand image through the city" and to "ensure continuity of this brand image".
Its creative concept has now been rolled out onto the buses (pictured) and will be used in online and print media including an outdoor 48-sheet poster campaign.
Kerry Dennison, account director at Studio North, said: "We have been working with Stagecoach for over 4 years and therefore really understand the brand and it’s audience.
"‘Let Us Take You There’ really does encapsulate both the rationale and emotional impact of the new investment made by Stagecoach to the Sheffield travel network."