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WATCH ON DEMAND FROM 25 Jan 2021
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Iceland launches I'm a Celebrity sponsorship

Iceland's sponsorship of the new series of I'm a Celebrity Get Me Out of Here is now underway, with the first of almost 40 idents created by The Tom Reddy Agency and The Mob hitting screens last night.

The idents, which will run for show's duration over the next two weeks, are the second outing for Iceland's 'Real Mums' brand ambassadors.

The Mob's Sarah O'Gorman directed nearly 40 scripts filmed over seven days on location and in the studio. Post production was handled at Manchester studio 422.

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