Scottish Government radio campaign promotes Home Energy Hotline
A radio campaign from the Scottish Government aims to promote energy assistance and home insulation schemes.
The two 30-second adverts will run for the next four weeks and will looking to encourage Scots to call the Home Energy hotline to visit their website to find out about its available services, and features two pigeons – Walter and Lofty.
Dave Mullen, creative director for Story, explained; “Our neighbourly pigeons, Walter and Lofty help us cut to the chase and deliver our message immediately, without the need for much preamble. They’re great characters to develop to help reinforce this message.”