Allen describes LNT Group's plans as 'Bransonesque'
LNT Group’s new head of marketing, Patrick Allen, who left his role as marketing director at The Co-Operative Group earlier this year, has compared the growth plans for the company with those of Virgin.
Talking to The Drum about his new role heading up marketing for the LNT Group, the company which owns the Ginetta Supercar brand, executive helicopter service LNT Aviation and Ideal Care Homes as well as other service area companies, Allen described the expansion plans of chairman Lawrence Tomlinson as ‘Bransoneque’.
Asked whether the Virgin brand strategy was a model that LNT Group would look to emulate, Allen admitted that it was, but added that it would not ‘stray too far’ from the sectors that it already works within and that those plans included the development of a fashion brand following its motor racing credentials.
“It means we’ll become a challenger and it will change things for the better,” explained Allen.
To read the full interview see this edition of The Drum or check out the MiNetwork site.