WFCA creates Zip's winter campaign
The winter campaign for firelighter and ignition brand Zip has begun to roll out, created by WFCA.
The campaign, which will run across TV, press and POS, was created by WFCA, working alongside visual entertainment company Prime Focus London, which was recently involved in work for Avatar.
The TV campaign features the brand’s new Croí Na Tine firelog as well as its original firelighters and hit screens in Ireland last week, running throughout November and December as part of the brand’s strategy to drive growth in the firelighter and ignition category.
The campaign will roll out internationally next year.
Trade press will run supporting print adverts, running parallel with an on-pack promotion offering consumers the chance to win their mortgage paid off, worth up to €250,000.
Terry Coates, managing director of Standard Brands, commented: “Consumers are lighting more real fires and charcoal barbecues, and need reliable, quality products they can trust. The “Zip Loves Fire” campaign not only informs consumers of the key benefits of our products in a captivating way, but also allows us to share our passion for what we do. The simple yet effective style of the adverts also makes the campaign ideally suited for an international rollout and provides a fantastic opportunity to grow the Zip brand.”