Robot-food serves up Little Barn branding

Fresh from redesigning Jammie Dodgers, Harrogate agency Robot-food has created a brand from scratch for the new Little Barn baking products.

The Little Barn brand name comes from a converted barn in Burn Bridge, Yorkshire, where the range of cake mixes, dough and toppings are made by company founder Nicola Grant.

Robot-food has used a two-tone 'retro bero bakery style' for the labels and it commissioned Simon Inman to create illustrations for the packaging.

Robot-food's design director, Mike Shaw, said: “With the story book style imagery and classic pastel colourways we hope to appeal to children and adults alike."

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.