E.ON previews new 'Energy Fit' campaign
Power company E.ON has offered a sneak preview of its latest marketing campaign, which starts next Monday.
The 'Energy Fit' campaign will run across advertising, PR, direct marketing, social media and internal comms, challenging people to think about their energy efficiency.
It will launch with a new TV ad featuring Jim Broadbent, and will include a website providing personalised energy advice.
Jeremy Davies, UK director of brand and communications at E.ON, said: "Our customers have been telling us that they don’t just want to be told that they should save energy but want to be given the tools and know-how to do it. That’s why we have launched this campaign; to spread the ‘Energy Fit’ message and continue the conversation with them.”
Asked which agencies were behind the campaign, E.ON listed a plethora: DLKWlowe, LBI, MediaCom, MediaCom Beyond Advertising, RPM, RED, Brand Rapport and michon.